6 Email Marketing Manipulations that Should Stop

While many brands have embraced customer-centricity, there are many relics of brand-centric thinking still out there in the email marketing world, unfortunately. Here are 6 email marketing manipulations that we should stop in 2017: Using passive aggressive email signup and opt-out language Mandatory email opt-ins with purchase Hiding behind people’s names to…

Webinar Recording + Q&A: Adapting to Consumers’ New Spam Definition

Marketers must shift their email strategies to match consumers’ shifting spam definition. Litmus worked with Fluent to survey 1,300+ American adults to determine what causes them to report emails as spam and to unsubscribe. Jordan Cohen, Chief Marketing Officer at Fluent, and I teamed up to discuss these findings and what they…

Millennials Driven to Opt-out and Report Spam Largely by Same Factors as Everyone Else

Our Adapting to Consumers’ New Definition of Spam research, which surveyed more than 1,300 American adults, found that millennials were the same as older generations in many ways when it came to their email behavior. However, there were some differences. Here are the five biggest differences that we could find from our…

Webinar: Adapting to Consumers’ New Definition of Spam

Consumer attitudes toward spam continue to shift dramatically, which in turn demands that brands make an equal shift in their email marketing strategies. In this webinar, we’ll share findings and advice from our Adapting to Consumers’ New Definition of Spam report, which is based on a joint Litmus-Fluent survey of more than…

The Last Word on October 2016

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports 2016 Lookbook (Shaw + Scott) 2016 Holiday Email Marketing Report (MailCharts) Retailers to Prepare for Post-Election Holiday Shopping (National Retail Federation) Get Your Customers Back With Excellent Win-Back Emails (Sleeknote) Google has…

Key Success & Failure Metrics for the Hierarchy of Subscriber Needs

Subscriber expectations have grown steadily over the years, driven higher by a wide range of factors, including the adoption of smartphones, the increase in targeting, and the rise in omnichannel experiences. For email marketers to be successful, they must exceed or at least meet these expectations, which can be measured by a…

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