Report: Adapting to Consumers’ New Definition of Spam

Consumer attitudes toward spam continue to shift dramatically, which in turn demands that brands make an equal shift in their email marketing strategies. To understand consumers’ current definition of spam and why they end email relationships with brands, Litmus and Fluent surveyed more than 1,300 American adults, using Fluent’s ad serving technology….

B2B Forum Presentation: Inbox Optimization

Consumers opt-out and report emails as spam for a wide range of reasons, only one of which is a lack of permission. That’s because while permission is needed to be welcome in the inbox, sending functional emails with relevant content is needed to stay welcome. In our session at MarketingProfs’ B2B Forum…

6 Shocking Subject Line Myths

Subject lines are the most written about email marketing element, and they’re probably the most misunderstood as well. The internet is full of bad subject line advice that gets endlessly echoed until it has the ring of truth to it. Here are six myths about subject lines that you may believe are…

Tips for Holiday Email Success

For online retailers, the holiday season is a critical time of the year. MailCharts’ 2016 Holiday Email Marketing Report includes analysis of email frequency, promotions, discounts, subject line copy, and much more that can help you plan the most effective campaigns. The report also includes holiday marketing advice from Litmus, as well…

The Last Word on September 2016

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Update: Gmail Rolls Out Support for Responsive Design, Improved Font Styling + CSS for Accessibility (Litmus) Subscription Bombing: COI, CAPTCHA, and the Next Generation of Mail Bombs (Spamhaus) Reports of email’s demise…

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