Infographic: 2016 State of Email Agencies

Email marketing agency teams provide help for short-term projects, bring in strategic and technical skills that may be hard to hire for locally, and in many cases provide day-to-day operations support. They’re key part of the email marketing ecosystem. Their email marketing processes are also considerably different than those of brand marketers….

Single Opt-In vs. Double Opt-In: The Case for SOI

We gather here to settle once and for all the debate as to whether single opt-in or double opt-in is the better signup process. Before we begin, let’s be clear on what these two terms mean: Single opt-in (SOI) is a subscription process where a new email address is added to your…

How to Identify Companies that Value Email Marketing

A good salary isn’t just about the money, it’s about respect. And it’s not just about respect of the individual, but also about respect for the activities that person is involved with. When we surveyed more than 500 US-based email marketers for our State of Email Salaries & Jobs in the US,…

How Brands Use Email to Engage Customers at Every Stage of the Life Cycle

In the era of the connected consumer, marketing has become more competitive and challenging than ever. Today’s consumers are better informed and more empowered, and they expect a personalized experience at every stage of the customer life cycle. This is why email has become the #1 channel for delivering offers, information, and…

Inbox Box Providers Add Bad Design to List of No-Nos

At its core, the job of inbox providers is to protect their users from bad senders. To accomplish this, they have created filters, algorithms, spam traps, and user tools that attack spam on three fronts: (1) bad recipients, (2) bad content, and (3) bad infrastructure. To say they’ve succeeded is an understatement….

Report: 2016 State of Email Salaries & Jobs in the US

What’s a good salary for an email marketing position, given the role, industry vertical, size of the company, company location, and other factors? In the inaugural State of Email Salaries & Jobs in the US report, which is based on responses from more than 500 US-based marketers, we provide strong guidance on…

The Last Word on April 2016

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & whitepapers Hidden factors impacting your email subscriber lists (iMedia Connection) The Sticky Footer: A “Just Right” Approach to Email Acquisition (BrightWave) New 2016 State of Marketing Research Report (Salesforce) Email Deliverability: Guide for…

What Your Email Service Provider Strategy Says about Your Email Program

How many email service providers a brand uses to send its emails reveals a lot about their email program—how sophisticated it is, the size of their email team, and much more. Whether they use a homegrown email platform is equally revealing. In Litmus’ State of Email Production report, we asked more than…

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