Email Marketing’s ROI Doesn’t Matter

We love email marketing here at Litmus, and are frankly often frustrated that some companies don’t see its value. To try to convince them, we frequently tout email marketing’s stellar return on investment, which is 38-to-1, according to research by the Direct Marketing Association. We’ve mentioned it in this report and this…

4 Tips for Improving Your Email Marketing Production Process

Email marketing teams and email production workflows are incredibly diverse. That’s what we found when we surveyed more than 900 email marketers for our 2016 State of Email Production report. Most of the report’s findings serve simply to raise questions about whether a brand should consider changing their team composition, planning process,…

The 5 Biggest Disruptors to Email Marketing’s Status Quo

Email marketing has changed significantly over the past 5 years, and the next 5 will bring even more rapid change. To get a sense of what lay ahead, Litmus asked 20 experts: “How will email marketing and the subscriber experience change by the year 2020?” Collected in our Email Marketing in 2020…

Video in Email: Full of Problems and Promise

Embedding video content into an email is hard. Support is inconsistent, and segmentation and fallbacks are a must. The logistics and mixed subscriber experience is the chief reason that few brands have even tried video in email. However, despite all the hype and false starts over the years, video in email still…

The People, Process, and Products of a Great Email Marketing Workflow

The right email marketing workflow is a mix of three P’s: people, process, and products. That’s how Elyse Dupre of DM News put it after I spoke with her about our 2016 State of Email Production report. I think that’s a great way to look at what it takes to build a…

Webinar Recording + Q&A: 8 Trends that Will Define the Future of Email Marketing

We recently hosted a webinar where Justine Jordan and I discussed the 8 most impactful trends from our Email Marketing in 2020 report, which touches on everything from personalization and automation to inbox functionality and privacy. The recording of that hour-long webinar is now freely available. >> Watch the webinar recording Attendees…

The Last Word on March 2016

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & whitepapers Email use continues to grow worldwide with users expected to reach 230 billion by 2020 (The Drum) Webinar Replay: Top takeaways of MarketingSherpa Summit 2016 (MarketingSherpa) Pow Pow – Gaming within Emails…

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