Improve Your Holiday Season Campaign Results by Sending These 3 Emails Now

The email marketing holiday season will kick into overdrive during the week of Thanksgiving. But before we get to that point, here are three emails that B2C brands should be sending now to get their databases in good shape for a successful holiday season: Re-permission Emails for your chronically inactive subscribers Win-Back…

5 Tips to Get Your Triggered Emails Ready for the Holiday Season

Triggered emails are not “set it and forget it”; they are “review and renew.” That’s especially true going into key selling seasons, like retailers are about to do. During November and December, retailers’ transactional emails and triggered emails will be high-performance assets. Here are 5 ways retailers can make their triggered emails…

Improve Your Email Production Process by Taking the Email Production Survey

Every brand’s email production process is unique—with different planning, development, and approval processes. Every brand also has points of strength and points of weakness in their workflow. The Email Production Survey seeks to create a detailed picture of the current state of email production that you can use to benchmark your own…

4 Reasons Broadcast Emails May Be Making Your Email Program Less Competitive in the Future

Mainly driven by increases in broadcast messages, per subscriber email volume has increased at more than a 15% compound annual growth rate over the past decade. It’s an impressive growth streak—and a testament to consumers’ strong preference for brands to communicate with them via email versus other channels. It’s also a streak…

Email Marketing’s Greatest Strength & Greatest Weakness

“Email’s greatest strengths often double as its greatest weaknesses,” says DM News’ Ginger Conlon in the introduction to The Email Opportunist. “Fortunately, savvy marketers can overcome the latter to capitalize on the former.” I was among the 16 experts interviewed for this report on the channel’s greatest strengths and weaknesses. In a…

The Last Word on September 2015

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & whitepapers 3 Market Forces to Master in the Pursuit of the Individual Customer (Adweek) How The New York Times Gets 70% Email Open Rates (Contently) How Much Revenue Does Email Drive? (eMarketer) Consumers…

How to Recover from an Email Marketing Mistake (or the Slow-Motion Meltdown and Rebirth of Our Live Twitter Feed Email)

You may have heard the triumphant story of how we embedded a live dynamic Twitter feed in our “Save the Date” email for The Email Design Conference (TEDC), but what you haven’t heard is the story about how it all went wrong when we pressed “send” the first time. In addition to…

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