5 Important Email Marketing Rules: Exclusive Excerpts

Email marketing veteran Mark Brownlow knows more about email than just about anyone else. That’s why he was one of the people I turned to help edit both editions of my book. In his latest post for Smart Insights, he shares which of the 120 rules in my book he thinks are…

Infographic: Optimizing the Second Subject Line – Snippet Text

Your sender name has the biggest impact on whether subscribers open and engage with your emails or not. The vast majority of marketers do a great job of using the same sender name consistently to ensure they’re recognized in the inbox. Your subject line has the second largest impact. Because of its…

Inbox by Gmail: 3 Experts Share Their Thoughts on Its Impact – Part 2

Inbox by Gmail is the latest email innovation by Google to get marketers wringing their hands and worrying about how their programs will be affected. To help determine its impact on marketers, BrightWave CEO Simms Jenkins interviewed Ryan Phelan of Acxiom, Jay Jhun of BrightWave, and myself about the new app. In…

120 Email Marketing Rules to Live By

Email marketing offers unparalleled reach, acceptance, and effectiveness. Going hand-in-hand with that, however, is that it’s a well-established channel with well-defined norms and behaviors. In Part 1 of my book, Email Marketing Rules, I break down email marketing into 120 easy-to-understand rules, the first 11 of which are essential to follow while…

October Review & November Preview for the 2014 Email Marketing Holiday Calendar

Every month through January, we’ll be reviewing our predictions from the 2014 Email Marketing Holiday Calendar for the previous month and discussing what to expect this month in terms of holiday messaging trends. For October, we predicted that major retailers would send their active subscribers 19 promotional emails. That prediction was extremely…

Out with the POE Media Model – In with the POGLE Media Model

In my latest Email Insider column for MediaPost, I argue that it’s time to expand the paid-owned-earned (POE) media model to include granted media and leased media, creating new categories for channels like email, SMS/MMS, and social media. Currently those digital channels are slotted under owned media, which is content created by…

The Last Word for October 2014

A roundup of email marketing articles, posts, tweets and examples you might have missed last month… Must-read articles, posts & whitepapers The iPhone 6 and iPhone 6 Plus: How will email be affected? (Alchemy Worx) Google’s responsive email moment, #letsfixemail and more at Inbox Love 2014 (Campaign Monitor) ‘I’m Mad as Hell…’:…

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