A DEFCON Guide to Responding to Email Marketing Mistakes

Considering how fast-moving, high-volume, and high-reach the email channel is, mistakes should kind of be expected. While I hope your luck holds out, it’s best to have disaster planning in place—just in case—so you can react quickly in the event of an error. It’s best to start by defining possible mistakes and…

4th Swipe File Pinboard Launched: The Mobile Swipe File

We’re proud to announce the launch of the Mobile Swipe File, which will share inspiring, novel, and interesting mobile marketing campaigns—whether it’s SMS, MMS, push, or a mobile app. The new pinboard already has 31 examples of great mobile marketing. >> Explore the Mobile Swipe File The Mobile Swipe File joins our…

COI or COIL: Every Opt-In Should Be Confirmed

No, this is not a rant in favor of universal usage of double or confirmed opt-in (COI), although it certainly has its place. I’ve been a long-time supporter of single opt-in as “good enough” for most permissioning scenarios—especially when there’s active consent—and nothing has changed my view on that. However, risks around…

Join Me for an #ETcafe about the 2014 Best of the Email Swipe File

Every Thursday the ExactTarget team hosts an #ETcafe Twitter chat from 11am to noon ET, where we discuss emerging topics and trends from across the digital marketing world. I am this week’s guest and I’ll be discussing the 2014 Best of the Email Swipe File, of which I was the chief author….

Crowd Favorites from the Swipe File: May 2014

We pin tons of inspiring digital marketing examples to our Swipe File pinboards on Pinterest every month. And each month you tell which ones most inspired you by repinning and liking them. Here are your favorite pins among the ones we uploaded last month: The Email Swipe File’s crowd favorite was… Pizza…

The Last Word on May 2014

A roundup of email marketing articles, posts, tweets and examples you might have missed last month… Must-read articles, posts & whitepapers Gmail Data Analysis Reveals Image Blocking Affects 43% of Emails (Litmus) Users Receptive To Social Logins, Marketers Slow To Adopt Them (MediaPost) Gmail’s message to email marketers: Focus on engagement (Campaign…

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