Email Content’s 6 Degrees of Personalization

Email content personalization has come a very long way. I remember back around a decade ago when personalization was synonymous with first-name merges. Now there are so many ways to personalize messages for individual recipients. Here are six aspects of your subscribers by which to personalize your emails to them: Who They…

Find Your Email Inspiration in the 2014 Best of the Email Swipe File

A swipe file is a record of your top-performing campaigns that you return to for learnings and ideas. It was this concept that inspired us to create the Email Swipe File on Pinterest, where we share the emails and landing pages that excite and impress us. We’ve already shared more than 310…

Email Marketing Double-Dog Dares: Vol. 4

Since email is a fast-moving, fast-evolving channel, marketers must be experimenters to succeed at a high level. With that in mind, I dare you—no, I double-dog dare you—to test these six out-of-the-box, bleeding edge, and fun/weird ideas: 1. Bring transparency and rewards to email activity. Especially now that ISPs are factoring engagement…

Follow the Swipe File on Twitter @ETswipefile and You’ll…

See every new digital marketing example pinned to the Swipe File on Pinterest Rediscover great pins from the past every #FlashbackFriday Be able to chime in on which of two similar examples is the #BetterSwipe every Tuesday Find seasonal inspiration for your campaigns Learn which pins are fan favorites Be sure not…

Crowd Favorites from the Swipe File: April 2014

We pin tons of inspiring digital marketing examples to our Swipe File pinboards on Pinterest every month. And each month you tell which ones most inspired you by repinning and liking them. Here are your favorite pins among the ones we uploaded last month: The Email Swipe File’s crowd favorite was… Pizza…

Unroll.Me Is a Promotions Tab in an Email

Unroll.Me is the kind of service that makes email marketers nervous. It facilitates unsubscribes and bundles messages from multiple brands into a single daily email digest, and its user base has quickly grown to more than 720,000. However, there’s no reason for alarm. We’ve seen this before. Unroll.Me is quite similar to…

The Last Word on April 2014

A roundup of email marketing articles, posts, tweets and examples you might have missed last month… Must-read articles, posts & whitepapers Reengagement Campaigns: When Should You Drop Inactives? (MediaPost) Triggered Email Messages: Keys to Success (ClickZ) Results and Lessons from 9 Subject Line split tests (ZettaSphere) Gmail Continues to Shift the Market…

The 3 Pitfalls of Offline Opt-ins

Offline email signups offer many opportunities to lose a perfectly good subscriber through poor process. Shoppers at your stores, patrons at your restaurants, and visitors at your conference booths make great subscribers. The challenge is accurately collecting email addresses in these environments. Avoid these three offline opt-in pitfalls: Transcription, especially without verification….

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