The Questions My #EEC14 Panel Didn’t Get to

I had the pleasure of speaking on a panel last week at the Email Evolution Conference with fellow email marketing book author Simms Jenkins. We crowdsourced questions online for our session, in addition to taking questions from attendees—but, of course, we didn’t get through them all. So I wanted to go ahead…

The State of Email Marketing Is…

…strong, but could be stronger, according to the finding of our 2014 State of Marketing report, which surveyed more than 2,500 marketers. First, the testaments to email’s strength: Eighty-eight percent of marketers use email marketing and another 9% said they plan to launch an email program this year. Only 3% said they…

100 Inspiring Email Marketing Subject Lines

The most effective subject lines are straightforward and predispose openers to engage with the content of an email. However, creativity has its place. Whether you’re newsjacking, promoting a non-sales message or just conveying your brand’s attitude, creativity in less than half the length of a tweet can give your emails the edge—especially…

Broadening the Appeal of Mother’s Day, Graduation and Father’s Day Promotions

Why pitch your subscribers on buying one gift when you could be convincing them to buy two? A number of retailers have applied this thinking to their Mother’s Day, graduation and Father’s Day messaging in recent years. In order to increase average order sizes and get sales where they wouldn’t have otherwise…

Get Your Burning Email Marketing Questions Answered

Help us help you. Fellow email marketing book author Simms Jenkins and I want to answer YOUR questions during our All-Star Email Marketing Author Session at the Email Evolution Conference in Miami Jan. 24 at 10:20am. Not attending? No problem. We’ll be answering some of the questions in future columns and blog…

The Last Word on December 2013

A roundup of articles, posts, tweets and emails you might have missed last month… Must-read articles, posts & whitepapers What’s Your Post-Holiday Email Plan? (MediaPost) 4 Data-Fueled Insights On How People Are Using Gmail’s Tabbed Inbox This Holiday Season (Marketing Land) Personal @instagram.com email addresses could be part of the app’s new…

Dec. 2013 B2C Email Volume Soars: Retailers Sent 25.9 per Subscriber, Non-Retailers 8.8

During December, retailers sent each of their subscribers 25.9 promotional emails on average, up 26% from November. Non-retailers sent each of their subscribers 8.8 promotional emails on average, up 27% from the previous month. This data is based on the anonymous tracking for nearly 150 B2C brands, including retailers, restaurants, manufacturers, travel…

The Last Word on 2013

Happy New Year! As we say hello to 2014, I wanted to recap some of the best content from Email Marketing Rules and ExactTarget during 2013. Of course, it all began with the publication of Email Marketing Rules (paperback/ebook). You can check out the Introduction and an exclusive excerpt for free. To…

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