My Dreamforce Presentation: The Good, the Bad, and the Best

Last week I had the pleasure of speaking at Dreamforce, the world’s largest software conference, about email marketing best practices. My presentation discusses eight email marketing practices and shares real-world examples of good, bad and the best executions. Thanks to all of you who attended. You can watch my presentation on YouTube…

More Insights on Birthday Email Programs

Our Birthday Emails Infographic clearly showed that there’s a big opportunity for brands to collect birth dates and use that information to send triggered birthday emails. In this follow-up, I share five more insights from our research, which involved more than 180 B2C brands: A lack of follow-up on birthday email offers….

Exclusive #DF13 Book Giveaway: Get Your Copy of “Email Marketing Rules”

In celebration of Dreamforce 2013 and the Salesforce ExactTarget Marketing Cloud, Salesforce is providing complimentary copies of my book, Email Marketing Rules, to attendees of any email marketing session during Dreamforce. Copies will be on the seats when you enter the session or available at the end of the session as you…

2 Key Techniques for Making Email Content More Mobile-Friendly

On the sliding scale of mobile-friendliness, most brands are just starting to get a grip on the fundamentals of email content design. In fact, ExactTarget research performed in early October found that out of nearly 160 B2C brands — including retailers, restaurants, manufacturers, travel and hospitality companies, and nonprofits — only 12%…

Audience Growth Swipe File Debuts: Ideas to Reach More Consumers

Growing your audience in a thoughtful, methodical way across email, social and mobile channels has become a business imperative. To help inspire you to make the best use of your existing owned, earned and paid channels to build your proprietary audiences, we’re pleased to announce the launch of the Audience Growth Swipe…

3 Things that Are Already Different About This Holiday Season

Every holiday season is a little different when it comes to retailers’ email marketing. Here are a few things that are already different about this year’s: Stronger Holiday Messaging Early After late-July’s “Christmas in July” messaging, there’s a long break before retailers start sending significant holiday messaging again in September. This messaging…

Oct. 2013 B2C Email Volume Rises: Retailers Sent 17.8 per Subscriber, Non-Retailers 6.1

During October, retailers sent each of their subscribers 17.8 promotional emails on average, up 9% from September. Non-retailers sent each of their subscribers 6.1 promotional emails on average, up 1% from the previous month. This data is based on the anonymous tracking for more than 150 B2C brands, including retailers, restaurants, manufacturers,…

The Last Word on October 2013

A roundup of articles, posts, tweets and emails you might have missed last month… Must-read articles, posts & whitepapers “Free” is not a Dirty Word (and 4 other Subject Line Findings) (Return Path) The Current State of Mobile 2013 Q3 (Spectacular Stats) (The Mobile Marketer) The Email Design Conference 2013 San Francisco…

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