iOS 7 Calendar Quirk Affecting Some Subject Lines

Making sure marketing emails look and perform well on mobile devices has never been more important. And that’s a goal that can be challenging when there are often small, unannounced changes in email clients. I recently spoke with Bill Siwicki of Internet Retailer about a quirk in Apple’s new iOS 7 that…

6 Ways to Get Email Marketing Rules

There are several ways that you can get Email Marketing Rules, including a few that let you get it at a discount or even for free. 1. Paperback We may live in the digital age, but the paperback version of Email Marketing Rules outsells the electronic version by roughly 3 to 2….

Gmail’s New Inbox: What’s your Strategy? #Webinar

There has been a lot of talk about and a lot of hand-wringing over the debut of Gmail’s new tabbed inbox this summer. Now that the dust has settled a little, join Jeremy Bromwell, ExactTarget’s Senior Marketing Consultant, and me on Nov. 14 at 2 pm ET to hear the latest research findings…

Are You Giving Those Who Unsubscribe the Cold Shoulder?

Is your unsubscribe process in line with your brand? What message does your unsubscribe page and opt-out confirmation page send to your customers? Too often those who opt out are met with a process that seems uncaring and messaging that conveys indifference and disinterest that sometimes borders on quiet hostility. For instance,…

The Changing State of Email Nav Bars

The email navigation bar is evolving. Experimentation over the years has led to greater flexibility, fraying the connection between the links in website nav bars and those in email nav bars. And now the move to mobile-friendly is blowing up that connection completely, and whittling down the number of nav links to…

5 Mobile-Aware Email Redesigns

With 48% of emails read on a mobile device, according to Litmus, and 63% of consumers saying they delete emails immediately if they are not optimized for mobile, according to Return Path, there’s a growing imperative to be mobile-friendly. But being mobile-friendly doesn’t necessarily mean moving to responsive email designs. Depending upon…

Infographic: Happy Birthday, Dear Subscriber

Have you ever gotten an unexpected birthday gift? Feels great, right? And you probably ended up giving more time and attention to the gift-giver as a result. That’s the opportunity that triggered birthday emails offer. It’s a winning tactic that generates an outsized return on investment. ExactTarget research involving more than 180…

European Webinar on Email Marketing Best Practices on Oct. 18

To my European readers: Please join me on Oct. 18 at 11am GMT (London) for a webinar hosted by Smart Insights where I’ll be discussing email marketing best practices and sharing real-world examples of good, great and not-to-great executions. I’ll answer questions from you and our moderator, Dave Chaffey of Smart Insights,…

Mobile-Targeted Design: The Next Step after Mobile-Friendly

On the sliding scale of mobile-friendliness, most brands are just getting a firm grasp on mobile-optimized email design. As much talk as there is about responsive design, adoption is relatively low in most industries (although next year will be an entirely different story). But as brands plot their jump from mobile-optimized to…

Sept. 2013 B2C Email Volume Mixed: Retailers Sent 16.4 per Subscriber, Non-Retailers 6.1

During September, retailers sent each of their subscribers 16.4 promotional emails on average, up 1% from August. Non-retailers sent 6.1 promotional emails on average, down 1% from August. This data is based on the anonymous tracking for more than 150 B2C brands, including retailers, restaurants, manufacturers, travel and hospitality, political groups, and…

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