#ETCafe Twitter Chat Preview: Measuring Email Marketing Success

The ExactTarget team invites you to participate in our #ETCafe Twitter chat every Thursday from 11am-12pm ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is held directly on Twitter, hosted by @ExactTarget. This week I’ll be a guest on the chat and…

The One-Two Punch of Subject Lines and Preheaders

While the growth of mobile email has more radically affected email design, it’s also affected subject lines by displaying fewer characters. As a consequence, subject lines have been steadily trending shorter over the past few years. While we used to recommend that subject lines be no longer than around 60 characters, now…

Sending a Welcome Series Is the New Onboarding Differentiator

The beginning of an email marketing relationship is the most important. Not only are subscribers more engaged and more likely to convert, but optimizing the experience of a subscriber’s first month or so on your list can extend the overall time they remain engaged with your brand via email. The welcome email…

Email Signup Failures at Crisis Levels

Opt-in failures are costing brands high-quality subscribers and dampening their list growth. More than 15% of homepage and site registration email signup processes resulted in failures, according to ExactTarget research involving more than 160 B2C brands, including retailers, restaurants, manufacturers, travel and hospitality, and nonprofits. This is a worsening from several years…

Yahoo Mail Hacking Reveals Do-Not-Reply Failures

Much has been written about all the Yahoo Mail accounts that have been hacked in recent months. One of my tracking accounts was among those hacked and hijacked into sending a spam email to each of the contacts in my address book—which was full of sender addresses used by retailers to send…

The Many Gradations of Mobile Email Design

With mobile email reading now beyond the critical mass stage for nearly every brand, marketers are finally making creating mobile-friendly emails a priority. According to a MarketingSherpa survey, it’s an even greater priority than integrating email and social, which I think is very appropriate and overdue. My design colleagues here at ExactTarget…

The Last Word on March 2013

A roundup of articles, posts, tweets and emails you might have missed last month: Must-read articles, posts & whitepapers Responsive email design (#RED) Spamhaus Speaks Marketers Push to Take Email Mobile Marketing In The Age Of The Inbox Within The Inbox Using a Popover as an Acquisition Tactic Triggered Emails Secure Higher…

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